Jeunes.Joueurs: An Upcycling Brand Celebrating Mediterranean Beauty
In a world where fashion often occurs without harming the environment, Jeunes Joueurs Stands out as a symbol of sustainability and style. Founded in 2023 by Fosco Prima, this ready-to-wear brand combines elegance, modernity and eco-consciousness. It is deeply inspired by the rich and diverse Mediterranean culture. With two bases in Marseille and Tunisia. Jeunes Joueurs Capturing the essence of Mediterranean beauty. It combines the charm and timeless elegance of the region.
Jeunes Joueurs is more than a fashion brand It is a celebration of cultural integration and integration. The brand identity is Mediterranean. It reflects the colors, textures and traditions of the region. This unique combination is evident in every piece. Where contemporary design meets traditional craftsmanship. The brand’s commitment to upcycling ensures that each creation doesn’t just look good. But it also makes you feel good. Knowing that you are contributing to a more sustainable future. The design boasts a bright elegance inspired by the Mediterranean. The use of light, breathable fabrics and earthworks creates a contrast to the natural beauty of the region. From the turquoise waters of the Mediterranean to the warm tones of the Tunisian desert. Each collection is a testament to the brand’s ability to blend traditional elements with modern aesthetics. This results in timely and modern pieces.
The design offers an elegance inspired by the Mediterranean. Using lightweight and breathable fabrics and terraces contrast with the natural beauty of the region. From the turquoise waters of the Mediterranean to the warm tones of the Tunisian desert. Each collection is a testament to the brand’s ability to blend traditional elements with modern aesthetics. This results in timely and modern workpieces.
Ecological approach
The heart of Jeunes.Joueurs is a commitment to sustainability The brand’s upcycling philosophy guarantees materials have a second life, reducing waste and promoting a more circular fashion economy. This ecological approach is a fundamental principle of the brand. which influences every aspect of operations From material procurement to production processes.
Cooperation with Tunisian artists :
relationship of Jeunes.Joueurs with Tunisia is further strengthened through collaborations with famous Tunisian artists such as Bachir Tayachi, Paul Masnager and Ray Murad. These works bring a unique artistic sensibility to the brand. It combines each piece with the creativity and cultural wealth of Tunisian art. Be it hand-painted jewelry or clothes decorated with intricate patterns. These collaborations add depth and meaning to the collection. Jeunes.Joueurs
